Take Back Control and
Maximize Every Booking with TourAdvantage
The Email Automation Tool Built for Tour Operators
Automate sales emails, capture lost leads, and boost your bottom line—even if you’ve never used email marketing before.
Here's How It Works
Integration with
FareHarbor and Drip
Get access to powerful email tools without the tech headaches.
Templates & training
on demand
Pre-built email templates with easy customization and step-by-step video guides.
Automated emails that
drive revenue
Set up upsell emails before the tour, browse abandonment emails, and review requests with ease.
Capture attendee and OTA
email addresses
Gather email addresses even with TripAdvisor or Viator bookings thru FREE waiver integration.
What Our Customers Are Experiencing
Is This What You're Thinking?
"But, I don’t have time."
TourAdvantage walks you through everything, making setup simple and fast. If you prefer, we offer done-for-you services as well.
"But, I’m not tech-savvy."
Our partners have seen significant ROI. Your customer transactions can be monetized further with upsells and post-tour opportunities.
"But, I don’t think email will work for me."
With easy training, you don’t need to be. Simple, step-by-step instructions guide you through everything.
Choose The Right Plan For Your Business
Drip Premium*
$79 . 00
/month
- Comprehensive integration with Drip
- Online training
- Accelerator templates
- Hands-on TA tech support
- Monthly subscription
- Cancel anytime
- Save w/ annual subscription
Drip Enterprise
$119 . 00
/month
- Required for operations with over 500 bookings per month
- Comprehensive Drip integration
- Online training
- Accelerator templates
- Drip technical support
- Monthly subscription
- Cancel anytime
- Save w/ annual subscription
MailChimp
$37 . 00
/month
- Integration with MailChimp
- Online training
- Accelerator templates
- MailChimp technical support
- Monthly subscription
- Cancel anytime
- Save w/ annual subscription
We know choosing a new tool is a big decision, which is why we’re offering a 30-day free trial of TourAdvantage. See how our FareHarbor integration and automated email templates can boost your bookings and save you time—completely risk-free. If it’s not the right fit, cancel anytime during your trial without any obligation.
Take control of your email marketing, increase conversions, and grow your business with confidence—risk-free for 30 days.
What Our Customers Are Saying
Cornerstone Ranch has expanded its database exponentially since enlisting the services of TourAdvantage 4 years ago.
Working with Dan and Lesli Peterson has been a pleasure because their experience, care, availability and customer service is top notch!
I highly recommend using TourAdvantage in combination with FareHarbor and Drip.com for guaranteed growth with regards to a travel related business.
Sue Connell, OwnerCornerstone Ranch We couldn’t be happier with the results. Drip is incredibly user-friendly, making it easy for us to streamline our marketing efforts.
They helped us automate our email marketing, allowing us to manage our customer data efficiently and stay engaged with customers through timely updates and personalized offers, significantly boosting satisfaction and retention.
The customer support from TourAdvantage has been outstanding, always ready to assist us whenever we need help. Highly recommended for any business looking to elevate their marketing and customer engagement!
Lisandro Zambrano, Marketing ManagerDe Palm ToursWe've Got A's For Your Q's
I need this functionality, but I use Peek. Will that work?
We do not have active plans to integrate with any tool beyond FareHarbor, but we have architected the system to allow for an easy integration with multiple booking systems. If enough tour operators request an integration to a different system, we will study the possibilities.
It seems like you prefer Drip, so why offer MailChimp integration? And why is it cheaper?
We’ve added MailChimp as a downstream email tool choice. This is a decent option if are already a MailChimp customer. But there are important differences between MailChimp and Drip. Much of the revenue-driving functionality is not available in MailChimp.
I love this and want to recommend it to my friend. Do you have an affiliate program?
Yes! We love when our customers spread the love with others they know in the industry, and we want to reward you for it. If you’re a customer, email us at [email protected] and we will send you an affiliate link that offers you 10% every month on any sales made through that link. Have 10 friends who need TourAdvantage? Your subscription would be free!
We use FareHarbor differently. We don't sell tours; we sell tickets for entry into our museum (or for rentals or zoos, etc). Will this work?
Absolutely! TourAdvantage is a solid choice for businesses like zipline companies, cake decorating classes, murder mystery dinner showcases, river tubing businesses, museum or zoos…and more! We have several customers who don't sell "tours." If your business sells tickets (real or virtual) then TourAdvantage is for you!
Can't I do all this with Zapier?
Our robust data integration has quite a bit more functionality than is possible with FareHarbor and Zapier. The booking/item level information we import into Drip would be nearly impossible to do with Zapier.
Beyond that, our custom event information that allows you to trigger campaigns based on 1, 2 or 3 days before the tour, and the day of the tour is not currently possible in Zapier. Segmenting customers with designated FarHarbor custom fields responses is another feature that sets TourAdvantage apart.
Why is this a subscription service?
TourAdvantage contains over 40 classes — and we will be adding more regularly — but it is not JUST an online class. That is only one of the features. TourAdvantage provides continuous integration between your booking system and your email system. It looks easy on your end, but there is a complex series of processes and algorithms running in the backend. We’re managing that process with every transaction you generate. We also hold regular online education sessions, support, and additional classes, workflow accelerators and campaigns regularly.
What's an Accelerator Template?
TourAdvantage includes more than 20 Accelerator Workflows that jumpstart your email marketing efforts. These are workflows and email campaigns that are pre-built specifically for tour operators. You can copy and install any or all of the Accelerators that you need to run your business. With a few small tweaks to make these your own, you are up and running.
What about the people I've sold tours to in the past? Can I email them also?
Yes, and we encourage this, especially if you have repeat customers. It’s super easy to do, and we even offer a lesson to walk you through the steps. It’s basically just running a booking report in FareHarbor and sending us the CSV. In a few business days you’ll see your history in Drip - the emails and the bookings.
I see you're in the US. Do you work with international companies? Are you GDPR compliant?
Yes, we work with international customers, though there are a few caveats. The data integration is not currently fully timezone aware, which just means that you’ll need to account for this difference in some campaigns. We are planning to enhance this in the near future to make everything completely timezone-aware. Drip, the email tool on which TourAdvantage is based offers full GDPR compliance. Please reach out to us at [email protected] if you’d like to discuss international functionality.
I need TourAdvantage, but I have no time. Will you set it up for me?
We can help you with that! You are still required to purchase Drip and a TourAdvantage subscription (Basic or Premium). We offer services beginning at $100/hr.
Do you have detailed information about how TourAdvantage works?
Absolutely! You can find our TourAdvantage white paper here.
Can I try it for free?
Your first 30 days of TourAdvantage and Drip are absolutely free! After that, if you decide it’s not for you, you never have to pay a dime.
A Note from the Founders
How it all started
After spending years in the corporate world working in IT, I knew it was time to make a change. I wanted to build something that combined my technical expertise with my passion for the travel industry. That’s how TourAdvantage was born.
Alongside my wife, Lesli, who has spent over a decade working in travel, we saw a real opportunity to help tour operators take control of their businesses through the power of email.
We know email is one of the most effective ways to convert more bookings and build strong customer relationships, but it’s often overlooked. That’s why we developed a solution that integrates seamlessly with FareHarbor, allowing you to automate and personalize your communication, so you can focus on delivering unforgettable experiences to your guests.
At TourAdvantage, we’re committed to helping you grow your business, one email at a time.
Daniel Peterson
