The guest follow-up system for tour operators
Capture more revenue at every stage of the customer journey.
Interested guests don’t disappear, booked guests don’t feel lost, and revenue opportunities don’t get missed.
TourAdvantage framework
Close the Gaps in the Guest Experience
Automated email that supports guests at key moments before, during, and after a tour.
Early Interest
Stay connected with people who are exploring tour options but aren’t ready to book yet.
After Booking
Help guests feel confident and prepared between booking and arrival.
Before the Tour
Support arrival, offer relevant add-ons, and reduce last-minute confusion.
Repeat Guests
Follow up with guests in ways that support reviews, repeat bookings, and loyalty.
Customer Reviews
Testimonials
Tour operators see the Tour Advantage and grow their business
Sue Connell
Cornerstone Ranch
Cornerstone Ranch has expanded its database exponentially since enlisting the services of TourAdvantage 4 years ago.
Working with Dan and Lesli Peterson has been a pleasure because their experience, care, availability and customer service is top notch!
I highly recommend using TourAdvantage in combination with FareHarbor and Drip.com for guaranteed growth with regards to a travel related business.
★★★★★
Lisandro Zambrano
De Palm Tours
We couldn’t be happier with the results. Drip is incredibly user-friendly, making it easy for us to streamline our marketing efforts.
They helped us automate our email marketing, allowing us to manage our customer data efficiently and stay engaged with customers through timely updates and personalized offers, significantly boosting satisfaction and retention.
The customer support from TourAdvantage has been outstanding, always ready to assist us whenever we need help. Highly recommended for any business looking to elevate their marketing and customer engagement!
★★★★★
Results are easy to see
22%
Repeated revenue
from automated emails
1.89%
Average email
conversation rate
9%
Avg click-through from
automated emails
31%
Avg open rate for automated campaigns
Pricing options
Choose the right plan for your business
Drip Enterprise
2+ FareHarbor dashboards or more than 500 bookings/ month
$119
/month
Drip Premium
One FareHarbor dashboard and less than 500 bookings/ month
$79
/month
Mailchimp
Limited functionality
$79
/month
All plans include
- 30 day free trial
- Comprehensive integration
- On-demand training
- Accelerator templates
- No-hassle cancellation
- Savings w/ annual subscription
- Email marketing software sold separately
FareHarbor Premier customers get access to a special TourAdvantage pricing plan. If you’re Premier—or thinking about it—reach out and we’ll walk you through the details.
Here to help
We’ve got As for your Qs
I need this functionality, but I use Peek. Will that work?
We do not have active plans to integrate with any tool beyond FareHarbor, but we have architected the system to allow for an easy integration with multiple booking systems. If enough tour operators request an integration to a different system, we will study the possibilities.
It seems like you prefer Drip, so why offer MailChimp integration? And why is it cheaper?
Yes! We love when our customers spread the love with others they know in the industry, and we want to reward you for it. If you’re a customer, email us at [email protected] and we will send you an affiliate link that offers you 10% every month on any sales made through that link. Have 10 friends who need TourAdvantage? Your subscription would be free!
We use FareHarbor differently. We don’t sell tours; we sell tickets for entry into our museum (or for rentals or zoos, etc). Will this work?
Absolutely! TourAdvantage is a solid choice for businesses like zipline companies, cake decorating classes, murder mystery dinner showcases, river tubing businesses, museum or zoos…and more! We have several customers who don’t sell “tours.” If your business sells tickets (real or virtual) then TourAdvantage is for you!
Why is this a subscription service?
TourAdvantage contains over 40 classes — and we will be adding more regularly — but it is not JUST an online class. That is only one of the features. TourAdvantage provides continuous integration between your booking system and your email system. It looks easy on your end, but there is a complex series of processes and algorithms running in the backend. We’re managing that process with every transaction you generate. We also hold regular online education sessions, support, and additional classes, workflow accelerators and campaigns regularly.
Can’t I do all this with Zapier?
Our robust data integration has quite a bit more functionality than is possible with FareHarbor and Zapier. The booking/item level information we import into Drip would be nearly impossible to do with Zapier.
Beyond that, our custom event information that allows you to trigger campaigns based on 1, 2 or 3 days before the tour, and the day of the tour is not currently possible in Zapier. Segmenting customers with designated FarHarbor custom fields responses is another feature that sets TourAdvantage apart.
What’s an Accelerator Template?
TourAdvantage includes more than 20 Accelerator Workflows that jumpstart your email marketing efforts. These are workflows and email campaigns that are pre-built specifically for tour operators. You can copy and install any or all of the Accelerators that you need to run your business. With a few small tweaks to make these your own, you are up and running.
I see you’re in the US. Do you work with international companies? Are you GDPR compliant?
Yes, we work with international customers, though there are a few caveats. The data integration is not currently fully timezone aware, which just means that you’ll need to account for this difference in some campaigns. We are planning to enhance this in the near future to make everything completely timezone-aware. Drip, the email tool on which TourAdvantage is based offers full GDPR compliance. Please reach out to us at [email protected] if you’d like to discuss international functionalit
I love this and want to recommend it to my friend. Do you have an affiliate program?
Yes! We love when our customers spread the love with others they know in the industry, and we want to reward you for it. If you’re a customer, email us at [email protected] and we will send you an affiliate link that offers you 10% every month on any sales made through that link. Have 10 friends who need TourAdvantage? Your subscription would be free!
I need TourAdvantage, but I have no time. Will you set it up for me?
We can help you with that! You are still required to purchase Drip and a TourAdvantage subscription (Basic or Premium). We offer services beginning at $100/hr.
Can I try it for free?
Your first 30 days of TourAdvantage and Drip are absolutely free! After that, if you decide it’s not for you, you never have to pay a dime.
Stay Updated
Latest articles
Insights on how to leverage the most of the TourAdvantage framework to help capture revenue slipping through the cracks.
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Free trial
We know choosing a new tool is a big decision, which is why we’re offering a 30-day free trial of TourAdvantage. See how our FareHarbor integration and automated email templates can boost your bookings and save you time—completely risk-free. If it’s not the right fit, cancel anytime during your trial without any obligation.
Take control of your email marketing, increase conversions, and grow your business with confidence—risk-free for 30 days.
