BLOG

Upsell Best Practices for Tour Operators

Publish on Comments(0)
Forrester research tells us that recommending another product as an upsell can add 10%-30% to your bottom line. What does it mean to upsell? Simply put, you are just trying to get your current customer to spend more money.  Let's define 'upsell' first In tour companies, there are generally three ways to do it. You…

3 Lead Magnet Stats That Tour Operators Need To Know

Publish on Comments(0)
Our email partner Drip just released original research from a study of 1 billion pop ups. Here are three key statistics from that report and how to apply these lessons to tour businesses. Using urgency Urgency is one of the great motivating factors in compelling marketing, and lead magnets are no exception. While it doesn’t…

Does my Lead Magnet need to be a beautiful (and expensive) PDF?

Publish on Comments(0)
We are often asked if it’s necessary to have a lead magnet professionally crafted in a sleek, printable PDF and the answer is no.  In fact, with a few exceptions, a PDF is not the ideal method for delivering your lead magnet. In this article we’ll discuss the three delivery types and when to use…

Turn Your Lead Magnet Into A Money Magnet With A Follow Up Series

Publish on Comments(0)
We’re continuing our discussions about lead magnets this month. Specifically, how you should follow up after the lead magnet is delivered. Because dropping your lead magnet and then ghosting your prospect? Not a good strategy. Key to successful impactful follow up, though, is knowing… -   Has that person bought from you in the past?…

Build email segments with your lead magnet… and get more sales

Publish on Comments(0)
The average opt in rate* for lead magnets is just under 2%. If you’re looking to match that average (or blow it out of the water) then there are two things you can do to optimize for it. One idea is to change up the type of opt-in you use. We’ll talk more about that…

Email Marketing in the Off-Season

Publish on Comments(0)
If you have an offseason don’t miss the opportunity to spend at least a portion of it on advanced email marketing opportunities. Not just any email marketing, but thoughtful, in the moment story telling that will help maximize on the upcoming rush.

3, 2, 1 Blast Off! Maximizing Email Opportunities Right Before the Tour

Publish on Comments(0)
For those who see even a small amount of purchases up to 3 days in advance, here are three “set & forget” workflows to maximize your bottom line.

5 Reasons to Trigger Your Email Marketing Campaigns Using Experience Date

Publish on Comments(0)
Triggering your campaigns based on the date of the booking is great, and head and shoulders above what most experience providers are already doing. But to really take your campaigns to the next level consider making use of the date and time the event actually takes place.

Browse Abandonment: Everything Experience Providers Need To Know

Publish on Comments(0)
Browse Abandonment: sending the right message to the right person at the right time.

Do I Really Have the Time for Effective Email Marketing?

Publish on Comments(0)
When we hear that an experience provider is reluctant to implement cutting edge, e-Commerce level email marketing strategies, it’s usually for one primary reason.   “I just don’t think I have the time for this!”   Trust us – we get it.  As Akila McConnell of Unexpected Atlanta said in our joint Email Marketing workshop…

A Welcome Email To New Subscribers Is Super Lame (without these tips!)

Publish on Comments(0)
Someone walks up to your ticketing area and tells you they are interested in what you offer, but they’re just not ready to buy. Would you turn your back on them? Walk away without responding? If you do that in real life – or in the virtual world – you are leaving a ton of…

Segmentation – Sending the Message Your Customers and Prospects Want To Hear

Publish on Comments(0)
Segmentation. It its core, segmentation means placing your customers and prospects into various groups, or “buckets”, on order to market to them more effectively. It’s all about telling your customers and prospects a story. And not just any story – a story that is customized for their individual persona.

Why Should I Invest in Email When My Clients Are Not Repeat Buyers?

Publish on Comments(0)
One of the questions we get frequently is whether or not email is worth the investment for tour businesses with little to no repeat business. While emails sent after the tour is taken will probably annoy your customers more than help them, there are email marketing techniques you can use to generate more revenue and…

Forrester Consulting: Are you using your marketing research effectively??

Publish on Comments(0)
In August 2018, SEMrush commissioned Forrester consulting to explore how organizations are using their various types of marketing research data across channels. They suspected that the marketing research was only being used within one area of the organization, rather than across multiple areas.

Have you outgrown Mailchimp?

Publish on Comments(0)
We love MailChimp. It’s an Atlanta company like Sunstone, after all…and we spent many years leveraging their platform with success. But as our needs expanded (and the needs of our clients) we had to break off our love-affair with MailChimp and look elsewhere.

Sunstone Digital Marketing, LLC

A digital marketing agency helping visitors and locals find you (again & again)

Find us at

PO Box 218 Clarkston, GA 30021

Contact

Send us a message by clicking our popup in the lower right.
info@sunstonedigitalmarketing.com

Connect