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Email Marketing in the Off-Season

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If you have an offseason don’t miss the opportunity to spend at least a portion of it on advanced email marketing opportunities. Not just any email marketing, but thoughtful, in the moment story telling that will help maximize on the upcoming rush.

3, 2, 1 Blast Off! Maximizing Email Opportunities Right Before the Tour

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For those who see even a small amount of purchases up to 3 days in advance, here are three “set & forget” workflows to maximize your bottom line.

5 Reasons to Trigger Your Email Marketing Campaigns Using Experience Date

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Triggering your campaigns based on the date of the booking is great, and head and shoulders above what most experience providers are already doing. But to really take your campaigns to the next level consider making use of the date and time the event actually takes place.

Browse Abandonment: Everything Experience Providers Need To Know

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Browse Abandonment: sending the right message to the right person at the right time.

Do I Really Have the Time for Effective Email Marketing?

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When we hear that an experience provider is reluctant to implement cutting edge, e-Commerce level email marketing strategies, it’s usually for one primary reason.   “I just don’t think I have the time for this!”   Trust us – we get it.  As Akila McConnell of Unexpected Atlanta said in our joint Email Marketing workshop…

A Welcome Email To New Subscribers Is Super Lame (without these tips!)

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Someone walks up to your ticketing area and tells you they are interested in what you offer, but they’re just not ready to buy. Would you turn your back on them? Walk away without responding? If you do that in real life – or in the virtual world – you are leaving a ton of…

Segmentation – Sending the Message Your Customers and Prospects Want To Hear

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Segmentation. It its core, segmentation means placing your customers and prospects into various groups, or “buckets”, on order to market to them more effectively. It’s all about telling your customers and prospects a story. And not just any story – a story that is customized for their individual persona.

Why Should I Invest in Email When My Clients Are Not Repeat Buyers?

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One of the questions we get frequently is whether or not email is worth the investment for tour businesses with little to no repeat business. While emails sent after the tour is taken will probably annoy your customers more than help them, there are email marketing techniques you can use to generate more revenue and…

Forrester Consulting: Are you using your marketing research effectively??

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In August 2018, SEMrush commissioned Forrester consulting to explore how organizations are using their various types of marketing research data across channels. They suspected that the marketing research was only being used within one area of the organization, rather than across multiple areas.

Have you outgrown Mailchimp?

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We love MailChimp. It’s an Atlanta company like Sunstone, after all…and we spent many years leveraging their platform with success. But as our needs expanded (and the needs of our clients) we had to break off our love-affair with MailChimp and look elsewhere.

Sunstone Digital Marketing, LLC

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PO Box 218 Clarkston, GA 30021

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