For those who see even a small amount of purchases up to 3 days in advance, here are three “set & forget” workflows to maximize your bottom line.

Triggering your campaigns based on the date of the booking is great, and head and shoulders above what most experience providers are already doing. But to really take your campaigns to the next level consider making use of the date and time the event actually takes place.

Browse Abandonment: sending the right message to the right person at the right time.

When we hear that an experience provider is reluctant to implement cutting edge, e-Commerce level email marketing strategies, it’s usually for one primary reason.   “I just don’t think I have the time for this!”   Trust us – we get it.  As Akila McConnell of Unexpected Atlanta said in our joint Email Marketing workshop…

Someone walks up to your ticketing area and tells you they are interested in what you offer, but they’re just not ready to buy. Would you turn your back on them? Walk away without responding? If you do that in real life – or in the virtual world – you are leaving a ton of…

Segmentation. It its core, segmentation means placing your customers and prospects into various groups, or “buckets”, on order to market to them more effectively. It’s all about telling your customers and prospects a story. And not just any story – a story that is customized for their individual persona.

One of the questions we get frequently is whether or not email is worth the investment for tour businesses with little to no repeat business. While emails sent after the tour is taken will probably annoy your customers more than help them, there are email marketing techniques you can use to generate more revenue and…

In August 2018, SEMrush commissioned Forrester consulting to explore how organizations are using their various types of marketing research data across channels. They suspected that the marketing research was only being used within one area of the organization, rather than across multiple areas.

We love MailChimp. It’s an Atlanta company like Sunstone, after all…and we spent many years leveraging their platform with success. But as our needs expanded (and the needs of our clients) we had to break off our love-affair with MailChimp and look elsewhere.