Intro

What Is the FareHarbor Distribution Network?

It’s a FareHarbor program that lets you earn commission by selling tours from other FareHarbor operators—no extra software, no tech headaches.

Think of it like a local referral system on autopilot. Other FareHarbor businesses list their tours as available to “distributors.” You choose the ones that make sense for your audience, add their links to your site or emails, and if someone books through your link? You get paid.

You don’t manage the booking, you’re not on the hook for customer support, and you’re definitely not running the tour. You’re just making money by recommending something your guests probably want to do anyway.

Why This Matters (Especially for Smaller or Seasonal Operators)

If you don’t have add-ons or second tours to offer, upselling can sometimes feel like a dead end. But cross-selling someone else’s experience? That’s wide open.

This gives you a way to stay visible and helpful—especially during your off-season. You can keep sending emails that feel valuable (not salesy), and still bring in revenue even when your calendar’s empty.

Even if you do have plenty of tours to promote, this still works—you just need to be smart about the order. Prioritize your own experiences first, then slide in a partner recommendation as a “while you’re here” or “if you’re looking for something different” option. It’s a subtle way to keep the momentum going without cannibalizing your own bookings.

How TourAdvantage Makes It Work (Without Extra Work)

This is where TourAdvantage quietly shines.

You can drop affiliate links right into your existing email flows—without needing to babysit them.

  • Welcome emails: Add a soft rec like, “Planning your trip? Check out this popular local activity.”
  • Post-tour follow-ups: “Still in town? Here’s something else people love around here.”
  • Repeat guests: Suggest a tour they haven’t tried yet, even if it’s not yours

Once it’s set, it just runs. Every email that goes out has the potential to bring in more revenue—even if your guest never books with you again.

Once it’s wired into your TourAdvantage flows, you don’t have to touch it again. Every time someone gets that welcome or follow-up email, it’s another shot at passive income—without lifting a finger.

Pro Tips for Choosing the Right Affiliate Tours

Stick with experiences that complement yours, not compete. If you run zipline tours, don’t recommend another zipline—send them to the river tubing spot down the road.

Think like a concierge, not a marketer. What would you genuinely recommend if someone asked, “What else should we do while we’re here?”

Since the commission rate is the same across the board, focus on tours that are either high-value or highly bookable. You want something your audience is actually likely to click and book.

Making It Feel Natural in Emails

Just like your own email campaigns, skip the hard sell. Just talk like a human. Think, “Hey, while you’re here…” or “Our team loves this one too”—like a casual tip, not a push.

Drop in a photo if you can, or even better—a quick guest quote that makes it feel real.

Use light personalization to make it click: “Since you booked with us in May, we thought you might also love…” It’s simple, but it lands.

Quick Checklist: Getting Started

✅ Log into FareHarbor and join the Distribution Network
✅ Pick 2–3 partner tours that fit your audience
✅ Drop those links into your TourAdvantage email flows
✅ Keep an eye on performance—TourAdvantage will show you what’s converting

Done.

Lesli Peterson
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