Built for tour operators
Pre-built workflows for key moments
Overlooked moments across the guest journey are mapped ready-to-use workflows that adapt and grow with your business.
Ready-to-use email layouts
Emails for planning, prep, and upgrades are thought through. Each layout is easy to adapt and built to feel timely, not automated.
On-demand training
Short lessons cover how and when to use email across the guest journey. Learn at your own pace and apply what fits your business.
Personalized onboarding consultation
A one-on-one session to review your booking flow and guest types. Get clear priorities for your business.
EARLY INTEREST
Capture and reconnect with lost website visitors
Traffic already exists through SEO, ads, OTAs, social, and partnerships. TourAdvantage steps in when those visitors hesitate or leave.
Smart browse abandonment
Browse abandonment works early in the sales cycle, when a website visitor is comparing tours, reading details, checking dates, or trying to decide if this is the right fit.
These visitors haven’t said “no.” They’ve paused. TourAdvantage reconnects with them while interest is still active.
Read more: FareHarbor Cart Recovery + TourAdvantage Browse Abandonment: A Full-Circle Solution
Discounts, but only when they’re needed
Delay discounts until they are actually needed. If a guest is likely to book on their own, no incentive is sent. If they hesitate, the system can step in—protecting margin without losing the booking.
AFTER BOOKING
Make guests feel confident and prepared before they arrive
Once someone books, most systems go quiet except for a confirmation email. That silence is risky. TourAdvantage keeps the conversation going—so guests arrive informed, confident, and ready.
See the full guest picture
See booking details, website activity, emails, and order history in one place. Understand what each guest has seen, clicked, and booked.
Capture every guest, not just the booker
Collect email addresses when all adult guests sign waivers. This lets you communicate with the full group before the experience begins.
Stay connected to OTA guests
You don’t have to lose the relationship with OTA customers. Reach guests who booked through third-party sites and keep them informed before they arrive.
Pre-arrival reminders
Send reminders exactly when they’re needed: days before, the day of, or even 30 minutes out. Guests arrive at the right place, fully prepared.
Reassurance after booking
Automated follow-up confirms details and sets expectations right after booking. Guests feel confident about their booking and what comes next.
Reminders for remaining balances
Automatically send reminders when balances are due. Guests know what to expect, payments happen on time, and staff field fewer last-minute questions.
BEFORE THE TOUR
Increase revenue while interest and planning are at their peak
For destination tours, retention doesn’t mean “years later.” It means while they’re still in town.
Smart Sweet Spot Upsells
Offer additional tours or add-ons in the window between booking and tour day, when interest is high and decisions feel easy.
Partner tour recommendations
Recommend other local experiences and earn commission through the FareHarbor Distribution Network.
Upsell by ticket type
Offer relevant add-ons or experiences based on what guests already booked. Families, private tours, and premium tickets don’t all want the same next step.
Book to fulfilled interval
How far out they book decides what they hear from you. Weeks ahead means room to plan and upgrade. Close to arrival means just the essentials.
Custom fields for better offers
Use your FareHarbor custom fields and booking details to make sending decisions or include in your emails.
REPEAT GUESTS
Post-tour marketing when it matters
After the experience, not all guests should be treated the same.
Segment locals & tourists
Separate locals from visitors once the experience is over. Continue nurturing guests who are likely to return, and stop marketing to those who won’t return —saving money and keeping your list clean.
Manage renewals automatically
Track memberships by status and end date so renewal reminders arrive on time. Active members stay engaged, and expiring memberships don’t slip through the cracks.
INSIGHTS
Make smarter decisions with real revenue data
See what’s working, understand the impact on revenue, and make decisions based on real outcomes, not guesses.
Revenue attribution
Understand how much revenue is tied to email and which messages contribute to bookings, upsells, and repeat business.
A clear monthly snapshot
Get a simple monthly view of key metrics so you can track progress without sorting through multiple dashboards.
Multi-dashboard insights
See performance across multiple dashboards or websites in one place. Compare results, spot patterns, and make decisions at a higher level.
CASE STUDIES
See how Campbell River Whale Watching turned complex guest journeys into automated, meaningful follow-up.
See how Mendocino Railway re-engaged browsers and nurtured guests before they ever booked.
INTEGRATIONS
Integrations that extend your system
Drip recommended, Mailchimp available
Drip unlocks the full TourAdvantage experience with deeper automation and tracking. Mailchimp is available for simpler setups with fewer features.
Text messages when email isn’t enough
Send texts for directions, timing changes, or day-of reminders through a TourAdvantage-supported SMS partner, connected to your email and automation flow.
Capture and route business inquiries
Collect and route group, charter, or partner inquiries through HubSpot and Pipedrive integrations, keeping business leads separate from guest marketing.
