Let’s say you run scenic trains across the state—three of them, each with its own brand, website, FareHarbor dashboard, and team. Totally separate operations.

But your customers don’t care about that. They just want to ride a cool train.

If your dashboards aren’t connected in a smart way, your marketing efforts treat them as two completely different people. No context. No history. No recognition.

That’s where TourAdvantage changes things.

Once TourAdvantage is connected to your FareHarbor dashboards, you finally see the whole customer story—not just one chapter.

Here’s what you get:

  • A single customer record—even if they booked across three different dashboards
  • True lifetime value that reflects all their bookings, not just the ones from one site
  • Cross-sell and upsell logic that knows what they’ve already done across all the sites, so you’re not suggesting the same trip twice
  • Browse abandonment that works across your websites, so if a previous customer is looking at one of the other sites (and doesn’t purchase) you can respond accordingly
  • Audience segmentation by dashboard, so you can still treat each location uniquely when you need to. This includes branding email marketing campaigns for your multiple dashboards separately
  • Email automations that work smarter, not harder—like pre-arrival emails that reference past tours or post-trip emails that suggest something new

Most people split dashboards for real, operational reasons. That makes sense.

But when it comes to your marketing?

Keeping everything siloed means you’re leaving money on the table—and leaving your repeat customers feeling like strangers.

With TourAdvantage, all those little blind spots disappear. Your marketing starts to feel personal again. And customers get the sense that you actually know them—because now, you do.

And the best part? Multiple dashboard management with TourAdvantage doesn’t cost you anything extra!

Lesli Peterson
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