When someone visits your site but leaves without booking, it can feel like watching a fish slip off the hook. Luckily, both FareHarbor and TourAdvantage offer ways to help you reel those guests back in — but they do it in very different ways. Depending on your goals, having both might actually be the smartest move.

Here’s what you need to know:

FareHarbor’s Cart Abandonment

FareHarbor’s cart abandonment feature is a simple, built-in way to catch people who started booking but didn’t finish.

  • It only kicks in once a visitor opens the FareHarbor booking window (that lightbox/modal screen) and adds something to their cart (yes, you do need carts enabled).
  • If the visitor enters an email address but doesn’t complete the booking, FareHarbor waits two hours before sending a reminder.
  • Before sending, it checks to make sure the availability still exists and that the start time isn’t too soon (less than eight hours away).
  • The email is automatically sent and can’t be customized — it’s a one-time nudge.

If you’re using FareHarbor for your bookings, this is a simple way to recover some of those near-miss sales without lifting a finger.

TourAdvantage’s Browse Abandonment

TourAdvantage takes a much bigger-picture approach — not just rescuing abandoned carts, but catching interest from the moment someone starts exploring your site. It identifies visitors once they share their email — usually through a booking, waiver, or a simple lead magnet like a downloadable trip guide or discount.

  • It tracks visitors across your actual domain (your main website), not inside the FareHarbor lightbox.
  • It doesn’t require a cart — just visiting your tour pages, blog posts, FAQs, or anywhere else can trigger a follow-up.
  • Once someone is identified (either through a previous booking, subscription, or waiver signature), TourAdvantage ties their browsing behavior to their email address.
  • Emails can be completely customized — you control the design, timing, messaging, and number of follow-ups.
  • Follow-ups can be based on what they looked at, what they’ve booked in the past, or if they’re a brand-new visitor with no purchase history yet.
  • If they recently booked, you can pause or adjust the emails automatically — so they don’t get messages that feel out of sync. Or, if they haven’t booked in a while, you can send friendly “We’d love to have you back!” nudges.

Multiple Sites? No Problem.

If you own multiple brands — say a zipline park and a rafting company — TourAdvantage can track visitors across all your sites, even if they have separate FareHarbor dashboards.

  • Whether someone bounces between two of your websites today or clicks through an email weeks later, TourAdvantage keeps the connection alive.
  • All your customer emails live in the same system, but you can segment based on which site they visited or which dashboard their booking belongs to.
  • No extra TourAdvantage fees for running multiple dashboards — it’s all included.

Extra Smart with Waivers

Because of our waiver integration, TourAdvantage doesn’t just track the person who booked the tour.

  • If an attendee signs a waiver (and provides an email address), and later clicks through an email or returns to the site, TourAdvantage recognizes them too.
  • There’s no extra setup needed — it’s automatic once you have the waiver integration in place.

The Real-Life Difference

Picture this:

  • Someone reads about your moonlight kayaking tours, browses a few pages, but never opens the booking window. FareHarbor’s cart abandonment would never see them — but TourAdvantage would.
  • Someone else picks a date, adds tickets to their cart, but their kid spills orange juice on the laptop. That’s where FareHarbor’s cart abandonment saves the day with a quick reminder.

Why It’s Not Either/Or

Cart abandonment catches the ones who almost booked.
Browse abandonment brings back the ones who were curious but got distracted (or just needed a little more time).
Together, you create a safety net that covers way more of your audience — and helps turn “just looking” into “just booked.”

How FareHarbor and TourAdvantage Work Together to Bring Guests Back

FeatureFareHarbor
Cart Abandonment		TourAdvantage
Browse Abandonment
Where it worksInside FareHarbor booking iFrameAcross your full website (main domain)
When it triggersAfter a cart is started and abandoned (with email entered)After browsing any page (no cart needed, but you must have an email address)
Wait time2 hours after cart abandonmentCustomizable timing based on behavior
Tour Availability checkYes (still available + not starting within 8 hours)No (based on browsing, not availability because they are looking at the general tour page)
Email customizationNo (standard template only)Full customization (content, design, timing)
Number of emails1 reminder emailAs many as you want (drip sequences optional) to include eventually offering a discount if desired
Tracks past purchasesNoYes (personalizable based on history)
Recognizes repeat visitsOnly if cart started againYes (clicks through email or returns anytime)
Works across multiple websitesOnly inside each separate FareHarbor dashboardYes, across all owned websites and dashboards
Waiver attendee trackingNoYes (after waiver signature, automatic)
Extra fees for multi-sitesN/ANo extra fees
Lesli Peterson
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