FareHarbor is great at what it does — bookings, payments, etc… all in one place. But when it comes to pre-tour communication, there are some limitations.

Right now, you can send one reminder before a guest arrives. That’s it.

One reminder might work if someone books the night before and shows up the next morning. But that’s not how every booking works.

Let’s say someone books a boat tour two weeks in advance. Or signs up for a walking tour or food tour while planning their vacation in another state. That one reminder, no matter how well-written, isn’t going to cover it.

This is where TourAdvantage steps in — not to replace FareHarbor, but to make the most of the data you’re already collecting there.

A Reminder Strategy That’s Actually Useful

With TourAdvantage, you’re not stuck with just one message. You can build out a full sequence — smart, timed, and fully automated.

Here’s what that can look like:

  • 7 days out: “We’re looking forward to your dolphin tour! Here’s a quick list of what to bring.”
  • 3 days out: “Sunscreen, water, light clothing — and yes, we’ll have cold drinks on the boat.”
  • 1 day before: “Just a heads-up: we meet behind the marina office. There’s no building, so look for the blue tent.”
  • 90 minutes before: “Parking can fill up fast on weekends. Leave a little extra time. Here’s the map.”

Every one of these goes out automatically, and every one helps prevent last-minute stress — not just for your guests, but for your team. Furthermore, our strategies allow for marking these emails as transactional, meaning guests will still receive reminder emails even after they unsubscribe from email marketing at no additional cost.

Stop Losing Guests in the Details

Tour operators get the same questions over and over:

  • “Where do I park?”
  • “Where exactly do I go?”
  • “What do I need to bring?”
  • “Can I wear flip-flops?”

The more invisible your business is — no storefront, no physical office — the more pressure there is on communication. Food tours, walking tours, boat tours… if your guests are meeting you in a public place or off the beaten path, you need multiple reminders.

When someone can’t find the meeting spot, they don’t blame themselves. They blame the tour company. Even if your directions were in the confirmation email, even if the booking said “Arrive 15 minutes early,” the guest who’s circling the block in a rental car will always think you dropped the ball.

That leads to late arrivals, missed tours, refund requests, and worse — bad reviews.

TourAdvantage Handles the Logic for You

What makes this work is how we pull in data from FareHarbor. We’re not just grabbing a name and email and applying a tag. TourAdvantage uses your actual booking details to power the automations:

  • The exact tour start time
  • The day of the week
  • The experience type
  • The waiver status
  • Even participant info (if you use waivers)

So you can send different reminders for morning vs. afternoon tours. You can customize your “what to bring” message based on the type of activity. You can schedule emails relative to the tour time.

And if you’re using waivers, we go one step further — every adult who signs a waiver can get the reminders too. Not just the person who booked. That means the whole group shows up prepared, not just the friend with the credit card.

This isn’t something you can easily hack together in Zapier.

There’s no tagging mess to manage, no spreadsheet exports, no hoping the booking system and email tool stay in sync. We built the integration to be clean and reliable, with real logic behind it. And did we mention our subscription prices are comparable to Zapier’s pricing, sometimes less, with bushels of added benefits.

Less Chaos, More Control

TourAdvantage gives you what your guests already expect — clear, well-timed communication. It takes pressure off your staff. It keeps guests on time, in the loop, and less likely to panic at the last minute.

And it all works with the system you’re already using. Just a smarter layer on top of what FareHarbor already gives you.

Because one reminder isn’t enough. And you’ve got better things to do than answer “Where do I go again?” five times a day.