Stop Leaving Revenue Sitting at the Station
TourAdvantage helps scenic railroads, dinner trains, rail bike operators, and excursion railways turn more bookings into repeat guests, higher-value purchases, and fuller trains.
LEAK #1 · LOST VISITORS
Capture more interest from your website
TourAdvantage helps scenic railroads, dinner trains, rail bike operators, and excursion railways increase repeat riders, sell more upgrades and add-ons, and fill more seats.
Sound familiar?
- A parent checks your scenic ride dates, gets distracted by the kids, and forgets to come back to book.
- A couple finds a sold-out wine weekend, but leaves without checking the next available date.
How TourAdvantage helps.
- A follow-up reaches them while they’re still deciding. It’s timed to what they viewed, not a generic “come back” blast weeks later.
- When someone visits but doesn’t book within a few hours, automate an email about the page they were looking at. In this case, the wine weekend, sharing all the upcoming dates available.
LEAK #2 · MISSED UPGRADES
Increase booking value
A train ride isn’t one ticket type. Guests get sorted into cars and classes: standard seating, a premium car, a private car, a dining car with its own menu. Options like these are sitting in your booking data the moment someone checks out, and it’s rarely used for anything after.
Sound familiar?
- A guest books standard seating and overlooks the premium or private car option.
- Someone books a group that include 2 child tickets but doesn’t grab the pre-paid packed lunch that you know is a lifesaver for families.
- Grandma complains that her kiddo didn’t get a “premium” pumpkin from the patch because she didn’t see the upgrade suggestion on the booking screen or in the confirmation.
How TourAdvantage helps.
- Offer the upgrade based on the seat or car class about 2 days before they show up, as they are getting excited.
- Matches the add-on upgrade option to the ticket type, so families, couples, and private groups each see something relevant to them
- Send branded, dedicated upsell campaigns and number of days/hours before the booked date.
LEAK #3 · LAST MINUTE CONFUSION
Keep guests informed
A scenic overlook can wait for stragglers. A train can’t. Fast check-in at the platform is great for the boarding line, but it also means less face-to-face time to explain a dress code, a car assignment, the gift shop or where to park.
Sound familiar?
- A guest shows up not sure where to park, what time to arrive, or which car they’re in.
- Staff spend boarding time answering the same questions instead of moving the line.
How TourAdvantage helps.
- Automated day-of reminders cover parking, boarding time, and car assignment before anyone arrives.
- Guests show up ready, so check-in stays fast without staff re-explaining the basics as often.
LEAK #4 · BORROWED GUESTS
Reclaim every rider
A guest who found you through Viator or GetYourGuide rode with you once. Until you capture them directly, that relationship still runs through someone else’s platform — next time they think about booking, the OTA gets the commission again instead of you. Keep using those OTAs, just reclaim that guest for yourself.
Sound familiar?
- A guest books through an OTA, rides once, and you have no way to reach them directly for the next holiday.
- A large group rides together (maybe a corporate event, birthday party, etc), but only the person who booked ever hears from you again.
How TourAdvantage helps.
- Captures every adult signer’s email through your existing waiver system: direct booking or OTA, it doesn’t matter.
- TourAdvantage holds OTA information in a repository until the waiver is signed, then matches the booking to the email so that the correct upsell, cross-sell and info notifications can be sent.
LEAK #5 · FORGOTTEN CUSTOMERS
Bring guests back
A Christmas train sells out in December and goes silent until next October. A wine train or dinner train guest rides once and never hears from the operator again, even if they live twenty minutes away and would ride again next month.
Sound familiar?
- A holiday train sells out in December and the operator goes quiet until next October.
- A guest who’d happily ride again never gets a reason to think about you until they stumble on an ad or get an email blast that doesn’t acknowledge their previous visit.
How TourAdvantage helps.
- Automated seasonal outreach reaches past riders when it’s time to book next year’s dates. Talk to them as if you know them. Because you do.
- You’ve got guests you know come back again and again. And others who are in the drive market, but consider this their “one-time” adventure. Your marketing turns one trip into a tradition.
LEAK #6 · MISSED RECURRING REVENUE
Keep their visits coming
FareHarbor can turn memberships on, with benefits and redemption rules, member management, multiple tiers, and more. Running the marketing behind the membership is a different job, and it’s the one most operators overlook.
Sound familiar?
- You have a group of loyal customers and want a way to recognize them.
- You’re looking for consistent, recurring revenue — even in the “down” months.
- You’ve thought about turning on FareHarbor’s membership feature, but don’t know how to actually market it.
How TourAdvantage helps
- Sends renewal reminders automatically — but only to members who actually need the nudge, not a blanket blast to everyone.
- Offers membership to guests right after they finish a ride, when saying yes is easiest.
- Send a different message to second-time and third-time riders than a first-timer — the pitch changes as the relationship does.
- Automatically follows up with a “come back” email after someone cancels a membership, instead of letting them go quiet.
- Give members pre-sale access to new dates before the general public.
- Offer periodic upsells to higher tiers based the the guests membership type.
PLUG THE LEAKS
What this looks like in practice
Multiple scenic railroads running on FareHarbor have put TourAdvantage to work across their guest journey. Within their first stretch of use, they recovered bookings from guests who had browsed available dates without checking out, added upsell revenue from riders who’d never saw anything beyond a base ticket, and started capturing email addresses from every adult on a waiver instead of just the person who booked — closing exactly the kind of leaks described above.
Book a short call. We’ll look at your actual booking flow — scenic rides, dinner and wine service, holiday specials, rail bikes, whatever the mix is — and show you exactly where the leaks are.
Every operator’s booking flow and guest mix is different — we’ll walk through what it would look like for yours on the call.
