You know the type. Booked the tour two weeks ago. Calls the morning of asking what time it starts—and shows up 15 minutes late with no sunscreen, no water, and no clue where to go.

And you? You’re standing there, wishing your emails could’ve done more than just exist.

It’s Not Just About Sending More Emails

You can send five reminders and still miss the mark if they’re all too generic.

Most booking systems only give you one or two ways to customize what goes out, if at all. So everyone gets the same info, whether they booked the 8AM tour or the 2PM one. Whether they’re locals or tourists. Whether they bought the drink package or not.

Custom fields? FareHarbor offers them. But we need that info in your email system.

TourAdvantage Lets You Actually Use the Info You’re Collecting

If a guest skips the gear rental… we know. And we can send them an email that says:
“Still thinking about that dry bag? Here’s why it’s worth it.”

If someone adds the photo package, they get a confirmation that mentions it—so they don’t call asking if it went through.

If a guest says they’re staying at The Seaside Inn, and you’ve got a pickup spot there on Tuesdays only—we’ll make sure that’s what shows in their reminder. Not just some default address and a shrug emoji.

It’s Not Fancy. It’s Just Accurate.

Every custom field you’ve got in FareHarbor is available to be used in your emails:

  • Add-on products (yes, even the paid ones)
  • Meeting point choices
  • Departure time logic
  • Affiliate names or hotel referral fields
  • Travel agent name
  • Cruise ship arrival time
  • “How’d you hear about us?” responses
  • Group type, guest type, birthday or anniversary flags—anything

Then we let you use all of that to send the right message to the right person at the right time.

No weird formatting. No patchwork systems. No “Sorry, we meant the other marina.”

And Yes, It Works After the Tour Too

Say someone’s local. You can send them a “Thanks—see you next month” email.
Vacationer? Get that review and wish them well.
Referral partner involved? Send the right follow-up and keep that relationship tight.

You stop wasting time. Guests stop ghosting. And those last-minute calls? Cut way down.